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Sainsbury
Is it going stale already?

The opening of Sainsbury’s ‘Fresh Kitchen’ suggests major supermarkets are increasingly seeking innovative ideas to differentiate their offer and attract new customers. The prototype Fleet Street store, dedicated to hot and cold food-to-go, is the first of its kind.

The ‘Fresh Kitchen’ branding suggests a warm environment delivered with quality and expertise, in theory, a truly inviting offer to lunchtime customers. However in realisation, the atmosphere is somewhat ordinary.

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