Circle

Mistaken identity
Corporate brand mistakes

BP, Shell, Exxon Mobil, and names synonymous with supplying fuel to drivers for nearly a century have built their brands around quality of products and trustworthiness. “You can be sure of Shell” and other such taglines have seeped into our sub-consciousness as a byword for keeping us moving, safely and efficiently. So what is the effect downstream when a corporate catastrophe takes place?

As the magnitude of the environmental disaster unfolds as a result of the BP oil spill in the Gulf of Mexico, it is not only the board of BP that is feeling the increasing ire and wrath of the public opinion.

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