Circle

Tag: brand

Cutting costs, adding value:
Smarter ways to manage a petrol retail brand

Petrol retailers may be under pressure to cut costs, but they need to be cautious about damaging their brands in the rush to trim their budgets, a...

Difference in a sea of sameness:
Building loyalty in service stations

When your product is pretty much identical to everyone else's, it can be hard to create a sense of loyalty. Robert Onion outlines some marketi...

How green is your forecourt?:
Retail design with a difference

Environmental considerations rarely weigh heavy with cost-conscious petrol retailers. But according to Circle Chairman Robert Onion and energy con...

Making it happen:
Ten tips for a harder working brand

If you want your brand to stand out from the crowd, you need to consider every angle. Claire Livesey divulges her ten top tips. 1. Don'...

Say more with less:
Focusing internal comms in a downturn

As companies struggle to survive the recession, internal comms budgets are taking a hammering. But cutting back on communication is not an option....

The A-Z of petrol retailing:
A guide to all things petrol

This guide is a distillation of knowledge we've gained over the years, and addresses some of the key issues in creating a successful petrol re...

A sense of place:
Why venues need to look to their brands

Location, location, location isn’t everything for venues that seek to maximise their revenue potential – what matters more is a releva...

Success and failure in the snow:
How two brands performed under stressful conditions…

On 18 December more than 2,000 people were trapped in the Channel Tunnel after five Eurostar trains broke down due to cold weather. Some passenger...

Coffee is king:
Why consider your own coffee brand

The demand for coffee is huge. The American adult population alone drink an estimated 400 million cups every day. In Italy, there are over 200,000...

Mistaken identity:
Corporate brand mistakes

BP, Shell, Exxon Mobil, and names synonymous with supplying fuel to drivers for nearly a century have built their brands around quality of product...

Sainsbury:
Is it going stale already?

The opening of Sainsbury’s ‘Fresh Kitchen’ suggests major supermarkets are increasingly seeking innovative ideas to differentiat...