Circle

Tag: fuel retailing

Cutting costs, adding value:
Smarter ways to manage a petrol retail brand

Petrol retailers may be under pressure to cut costs, but they need to be cautious about damaging their brands in the rush to trim their budgets, a...

Difference in a sea of sameness:
Building loyalty in service stations

When your product is pretty much identical to everyone else's, it can be hard to create a sense of loyalty. Robert Onion outlines some marketi...

How green is your forecourt?:
Retail design with a difference

Environmental considerations rarely weigh heavy with cost-conscious petrol retailers. But according to Circle Chairman Robert Onion and energy con...

2020 vision:
The future of filling stations

Fuel retailers may be fighting price wars now, but the real battle lies elsewhere. Circle's petrol retail guru Robert Onion looks forward to a...

The A-Z of petrol retailing:
A guide to all things petrol

This guide is a distillation of knowledge we've gained over the years, and addresses some of the key issues in creating a successful petrol re...

It's good to be good:
Building sustainable brands in fuel and convenience retail

Sustainability is no longer just a buzzword used in corporate annual reports – it’s fast becoming a necessity for businesses. A combin...