Circle is an online loan specialist company that approached Circle in its early stages to develop a distinctive brand and identity to support its ambitious growth plans. To make the offer stand out in a crowded marketplace, we created the character of Digger the dog, giving the company a big friendly, can-do personality. We then implemented the brand across the firm’s website, marketing and sales literature and branded office environments. quickly established itself to become one of the best-recognised and most successful loan specialist firms in the country, and was voted one of the top 50 best companies to work for in the UK by the Sunday Times. The identity not only fuelled its growth, it ultimately helped to attract the investors that bought the company after less than a decade.

A brand that fuelled the spectacular rise of the online loan specialists.

See work