Circle
Emarat

Emarat

Circle has been the driving force behind the evolution of Emarat from a commodity-based organisation into a service-driven consumer brand. We created a new Emarat brand portfolio based around convenience and service brands, and have been responsible for all Emarat's brand-related activities, from naming and identity creation through to store prototyping and interior design for brands such as Shamil, Fasttrack, Emarat Plus and Freshplus, Bakeria and Café Arabicca.

Emarat Plus

An attractive Emarat convenience store designed to draw fuel buyers out of their cars.

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Emarat

Developing an entire suite of brand communications for Emarat.

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Freshplus

A third generation of convenience store designed for fuel retailer Emarat to tap into the fresh food and groceries market.

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Emarat

The latest brand management tools to ensure Emarat lives up to its vision of 'Making life better'.

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Bakeria

An in-store bakery offer designed for Emarat and now a successful independent franchise.

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Café Arabicca

An in-house coffee brand for Emarat has taken on the big players and won.

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Emarat

Branding a new range of automotive lubricant products as an extra revenue stream for UAE fuel retailer Emarat.

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Fasttrack

Creating a trustworthy vehicle repairs brand for an Emarat/World Automotive Group joint venture.

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Shamil

A 'club-class' one-stop shop vehicle registration service for UAE motorists.

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