Circle

Alkhorayef Group

Alkhorayef Group is a leading Saudi Arabian diversified technology company with ambitions to extend its presence into global markets. The group asked Circle to help define a brand strategy that could underpin its aims for future growth, encapsulate its history and communicate its goals to a global audience. With over 50 years’ experience in a range of industries from irrigation and oil to printing and paper, the group has built a reputation for long-term partnerships with clients, partners, staff and suppliers. We based the new brand around this key strength, creating the brand idea of ‘success through partnership’. This now forms the bedrock for the business strategy and for key communications to drive the business into new markets.

Principle

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Alkhorayef Group

A unified identity to help a Saudi Arabian based technology group go global.

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