Circle
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Tas-helat

When Tas-helat Marketing Company asked Circle to create a new fuel retail brand, we worked with the team to develop a forward-thinking, modern brand that would stand out in the Saudi market. Focused around a benefit-driven idea, the brand Sahel smile was created to offer customers a new fresh 'easy' retail experience. With such a simple idea, the Sahel brand is building strong awareness amongst customers and becoming the brand to trust in Saudi Arabia for quality fuels, customer service and a fresh shop offer from Sahel Mart.

“Circle are an exceptionally professional & cooperative team, with great versatility and skill. Working with them was a true pleasure and a good learning experience for us. The Sahel brand has given us a new way of recapturing our customers, and we can transition to Sahel in a smooth consistent manner. The brand toolkit and guidelines ensure we have a clear picture of how to manage & implement our brand. Customer feedback has been very positive, and the Saudi market is learning that brands are a powerful tool.” Ali Mohammed Fathallah, Marketing Manager, Tas'helat marketing Company

Allied

A new identity for Allied Oil who where looking to create something bold & different for the Ghanian market.

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Tas-helat

A fresh and flexible set of communication tools for a new fuel retail brand in Saudi Arabia, Sahel.

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Oula

Communicating the first private fuel retail offer in Kuwait with a dynamic set of launch tools.

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