Circle
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Alkhorayef Group

The Saudi-based Alkhorayef Group is a fast-growing company offering advanced engineering technology of all kinds, from oil pumps to printing machinery. To help power its expansion plans, it asked Circle to create a new identity that could appeal to global audiences. After shaping the central idea of success through partnerships, we devised an identity that could communicate Alkhorayef Group’s expertise and stature, with the brand marque taking its inspiration from a simple but brilliant piece of technology – the ball-bearing. We also developed a corporate identity framework for all of the Group brands that builds recognition across each of the Alkhorayef operating regions as well as internationally. To breathe life into the new brand, we then created a library of bespoke brand photography that adds personality and detail to all the Group’s communications. The photography style is highly distinctive, based on industrial and technical components that express the central idea of successful partnerships. Alkhorayef Group is now equipped to grow its global business and to roll out new offices around the world.

Alkhorayef Group

A set of communications tools to fuel the global expansion of Middle Eastern technology experts.

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A distinctive brand identity and set of marketing tools to help attract high profile event sponsors and attendees for OpenRoom.

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SAGIA

Fast-tracking business into Saudi Arabia.

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