The National Human Rights Committee was set up by the Qatari Government to ensure that all people in Qatar are able to benefit from basic human rights. Circle was commissioned to develop the brand strategy, identity and communications for the newly fledged Committee, embracing both individual human rights and the rights of marginalised groups. We created a clear, direct brand and a flexible visual identity tool-kit to implement it, covering everything from stationery to literature and exhibition materials. This helps the charity to raise public awareness, promote its aims and to build a stronger voice for lobbying in the region.


Launching the first natural gas for vehicles offer in Abu Dhabi.

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A ground-breaking brand for the first private fuel retailer in Kuwait.

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A stand-alone convenience store franchise for top fuel retailer Emarat.

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