Circle
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Principle

When Principle Group decided to take its brand implementation offer global, it realised it needed to evolve its brand and identity to reflect the new business strategy. We worked with Principle to redefine its central idea to help it compete in global markets. The essence of the updated brand is Principle's uncompromising commitment in implementing brands. The new look and tone is sharper and more confident, but still conveys Principle's friendliness and sense of fun. We created a new brand book, website and sales presentations to take Principle's growing business forward, and ran workshops throughout the firm to introduce the updated brand and messaging to all staff.

"Circle challenged us to think differently about branding our business. They developed a positioning and identity that clearly differentiated us, captured our uniqueness and helped us sell our services." Richard Butterfield, Principle Group Chairman

Bain & Company

Making top-performing management consultancy Bain & Company stand out from the crowd.

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Loans.co.uk

A brand that fuelled the spectacular rise of the online loan specialists.

See work

Principle

A new tone of voice to reposition brand implementation company Principle as a global group.

See work