Circle
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Principle 360

Principle Group is a brand implementation business that has expanded rapidly around the world. Circle has a long relationship with the group, and when Principle decided to build a global network of local implementers in order to provide a seamless service for its clients, it asked Circle to develop the brand for the new offer. We named the network Principle360, and designed a brand, website and key presentations to appeal both to global clients and to local implementation groups from New York to Azerbaijan. Principle is now building its network and is set to respond to brand implementation challenges anywhere in the world.

Volunteering England

Uniting local groups with a dynamic national brand.

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Lords

An inspiring look and feel for the best-known cricket ground in the world. 

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Principle

A new tone of voice to reposition brand implementation company Principle as a global group.

See work