Circle
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Oula

The first privatised fuel retailer in Kuwait, Oula has transformed convenience shopping on the forecourt. With Circle’s help, it set out to shake up the old-fashioned and tired retail market through the creation of ‘One Shop’ – a convenience store, café and food-to-go offer all in one. One Shop has in-store mobile phone concessions, touch screen technology for ordering entertainment tickets and a range of tempting promotions. In addition the store brand has a bright and fresh personality delivered through a colourful, modern environment lit naturally by a skylight. Oula now stands out in Kuwait as the first retailer to provide a consumer-friendly shopping experience of this quality.

ADNOC

Launching the first natural gas for vehicles offer in Abu Dhabi.

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Oula

Communicating the first private fuel retail offer in Kuwait with a dynamic set of launch tools.

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Forecourt of the future

Rethinking the relationship between fuel and convenience retail.

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