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Circle has continued its long relationship with global brand implementers Principle Group by developing a series of communication tools to help communicate their range of offers. The new brand book takes a bold graphic approach, with a distinctive brand language using punchy headlines and copy to engage staff and suppliers in the updated vision and values. We also created a new Group website and new sales presentations to drive Principle's growing business, building a strong, consistent representation of the Principle brand through its characteristic tone of voice. When Principle developed an international network to support its expansion, Circle also created its name – Principle360 – and a set of tools to launch and communicate the network, from a brochure and website through to event and sponsorship materials. The new set of communication materials is vital in helping Principle shift perceptions of its offer from a UK firm to a fully-fledged global Group.

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