Circle
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Bain & Company

Global management consultancy firm Bain & Company needed a brand that projected its impressive performance to the world. Circle created a brand book that encapsulated the new brand strategy devised with Wally Olins, expressing in succinct copy the essence of what Bain & Company believes in and how it behaves. Having developed the new identity for Bain, Circle worked closely with the Boston head office that controls all aspects of the brand’s expression to create detailed practical guidelines. Bain now recognises its brand as a valuable and powerful asset, and has the means to use it to best advantage to maximise business performance.

“Circle is a true team player. We felt they were completely aligned with our objectives and showed real skill in inspiring belief in the new brand. They listen and they care.” Wendy Miller, Marketing Partner, Bain & Company, Boston.

Oula

A set of guidelines to launch and manage Kuwait’s first private fuel retail brand.

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ADNOC

A comprehensive brand management system for Abu Dhabi fuel retailer ADNOC.

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Bain & Company

Making top-performing management consultancy Bain & Company stand out from the crowd.

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