Circle
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ADNOC

When Abu Dhabi fuel retailer ADNOC Distribution approached Circle to develop its brand strategy, it was considerably underplaying its strengths, with inconsistent communications materials that missed opportunities to sell its benefits in the region. Circle helped ADNOC define its vision and values, developed the corporate identity to reflect these values both internally and externally, and updated the retail identity to better reflect the needs of the business. We then created a detailed identity toolkit to ensure consistency across all ADNOC Distribution communications. We defined guidelines to cover every aspect of the corporate, retail and convenience store brands, and for all corporate applications from the website to printed communications. These are available both in printed form and on an internal online brand management system created by Circle. The marketing team now has a clear set of messages and flexible tools to promote the company to shareholders, customers and employees in a consistent, engaging and efficient manner.

Oula

A set of guidelines to launch and manage Kuwait’s first private fuel retail brand.

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ADNOC

Launching the first natural gas for vehicles offer in Abu Dhabi.

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Emarat

The latest brand management tools to ensure Emarat lives up to its vision of 'making life easier'.

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