Circle
ADNOC NGV
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ADNOC NGV

NGV, or Natural Gas for Vehicles, is the UAE's first alternative energy supply for motorists, and is available at filling station forecourts. Circle created an integrated communications campaign using the idea of 'clean green now', supported by a clean visual language that expressed the environmental angle of the campaign idea. The highly visible campaign focused on communicating the immediate benefits of switching to NGV, in terms of the reduction both in harmful emissions and in vehicle running costs. The campaign launched at the international GASTECH conference in 2009, with Circle creating all the communications for the event. The campaign was then rolled out via a series of targeted advertising communications, supported by the continued presence of a dynamic and engaging website.

Emarat

Developing an entire suite of brand communications for Emarat.

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ADNOC NGV

Brand strategy and launch for a cleaner, greener fuel in Abu Dhabi.

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ADNOC

A comprehensive brand management system for ADNOC Distribution in Abu Dhabi.

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